What story are
you ready to
tell?
Each unique shirt is made up from a collage of stories and experiences stored away in the colourful and unique cotton patches.
Why reusing shirts matters.
Every new shirt that is bought causes an environmental and social impact in every stage of its production cycle from field to wardrobe. The cotton for the textiles is sowed, grown, watered and picked before it is washed, dyed, woven and cut. Then the shirt is sewed, pressed, finished and shipped ready to be worn after travelling several distances and leaving an impact everywhere it was.
Once owned, the shirt is by your side during birthdays, work, events and paired with tracksuit bottoms for important zoom calls. You choose a shirt that matches the occasion and your identity, it becomes a part of memories and connecting with friends and family.
Considering the resources used in making them and the emotional meaning a specific colour or pattern can carry, each shirt has a story and a lifecycle that is not to be ended by wasting it.
Shirts are worth cherishing.
Reuse, restyle , cherish and choose your shirts well and when you stop finding joy in them consider reselling or donating them or giving them to us in exchange for a voucher or to be made into a brand new shirt that accompanies your adventures a while longer.
Custom Enquiry
Interested in owning an up-cycled shirt? Whether you have second hand shirts at home or are looking for the perfect combination or expertly sourced colours and patterns, every order is made bespoke for you.
